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        Brand Manager

        REQ-10031612
        11月 29, 2024
        China

        摘要

        -Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function. -Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.

        About the Role

        Major accountabilities:

        • Prepares content of Integrated Brand Teams and Launch Teams.
        • Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s) -Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
        • Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
        • Identifies area market insights and opportunity via customer interactions -Executes central marketing activities as well as regional initiated marketing activities -Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives -Collaborate with Marketing and Medical teams to maximize activities: -Scout centers, KOLs and OLs by disease within assigned territory -Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory

        Key performance indicators:

        • Market share & market share growth.
        • Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department,Regulatory Department) -Ensure full compliance to all regulatory requirements

        Minimum Requirements:
        Work Experience:

        • Cross Cultural Experience.
        • Project Management.
        • Operations Management and Execution.

        Skills:

        • Agility.
        • Asset Management.
        • Commercial Excellence.
        • Cross-Functional Collaboration.
        • Customer Orientation.
        • Digital Marketing.
        • Healthcare Sector Understanding.
        • Influencing Skills.
        • Marketing Strategy.
        • Negotiation Skills.
        • Operational Excellence.
        • Priority Disease Areas Expertise.
        • Product Lifecycle Management (Plm).
        • Product Marketing.
        • Product Strategy.
        • Stakeholder Engagement.
        • Stakeholder Management.
        • Strategic Partnerships.

        Languages :

        • English.

        Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? http://www.novartis.com/about/strategy/people-and-culture

        Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: http://talentnetwork.novartis.com/network

        Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: http://www.novartis.com/careers/benefits-rewards

        A female Novartis scientist wearing a white lab coat and glasses, smiles in front of laboratory equipment.
        REQ-10031612

        Brand Manager

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        4. http://platform.moseeker.com/m/customize/page/novartis?job_number=REQ-10031612
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